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The Secret of the New Amazon Kindle is revealed - 'Operation Sandwich'

Operation SandwichWe’ve this week uncovered Amazon’s secret weapon in the eBook reader land grab. It explains why the new Kindle reader is selling in its droves and why the other eReader manufacturers need to retaliate very quickly. Code named ‘Operation Sandwich’ it’s a devilishly clever new tactic in the battle for ereader supremacy - read more.