News — Publishing

The Last Book Shopping Day For Christmas?

Posted by Steve Emecz on

The answer is 25th December if you are online – 24th if you are a physical shop. That’s not a typo, if you are a bookseller or publisher then the online appetite from consumers won’t stop when the tills in the shops close on Christmas Eve. Shopping on Christmas Day is a relatively new phenomenon. In 2008 as in years before, shopping online started to slow down around the 16th December and stopped almost altogether on the 19th. In 2009 we passed a significant point in our shopping cultural evolution. Some time during 2009 shopping online became a daily activity...

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Facebook Community Marketing - Sherlock Holmes Groups

Posted by Steve Emecz on

Facebook groups are becoming an important part of the marketing toolbox but what is the secret of success? A formula that ensures regular content contributions from the members.

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