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Secrets of Success in Brand Licensing

Secrets of Success in Brand Licensing

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Andrew Levy and Judy Bartkowiak

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important.

Also available from:
 
 
9781908218957
204
10th October 2011
$39.95 Quantity: 

 

 

 

 

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